Session: It’s your brand. It’s your move.
A case study of how Britain’s oldest dance company – and one of its most diverse – is taking on the iconic brand of Peaky Blinders and reaching audiences new to theatres, new to dance and new to its own brand of brilliant and daring performance.
Bio: Jo leads the teams responsible for managing Rambert’s brand and growing its fanbase. Previously she spent 10 years as a director of a strategic consultancy specialising audience insights, brand strategy and audience segmentation. Clients included (UK) Shakespeare’s Globe, National Theatre, Tate, Donmar Warehouse, The Old Vic, BBC Proms and (USA) Lincoln Center, The Public Theater, Kennedy Center and SFMOMA. This followed 18 years’ marketing a range of venues, touring companies and festivals including senior positions at Welsh National Opera and Wales Millennium Centre.