Session: Storytelling Through Design
A creative session explaining the importance of storytelling as a creative direction for licensed consumer products, and how best to achieve it.
Bio: Sophie Bloomfield set up Sophie Bloomfield Consulting at the end of 2020 to focus her creative journey on strategy and problem solving in relation to licensed consumer products. Sophie also works on bespoke trend guides, forecasts, retail pitches and brand development – but her core passion is to put the personality and emotion back into commercial consumer products programmes.